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Buku Teaching Material Marketing Communication Assoc Prof. Dr. Leonnard, S.E., M.Comm., CDM - Buku Pemasaran

Buku Teaching Material Marketing Communication Assoc Prof. Dr. Leonnard, S.E., M.Comm., CDM - Buku Pemasaran

Rincian Produk
Rp 82.950Rp 76.100
Penulis: Assoc Prof. Dr. Leonnard, S.E., M.Comm., CDM
Penerbit: Deepublish
Kategori: Ekonomi & Bisnis
Sub Kategori: Pemasaran
ISBN: 978-623-02-5470-3
Ukuran: 17.5×25 cm
Isi Kertas: Black White
Cover: Soft Cover
Halaman: x, 76 hlm
Tahun: 2020
Berat: 300 gram
SKU: DP04145B
Ketersediaan: Ada
Kondisi: Baru
Harga Normal: Rp 82.950
Harga Promo: Rp 76.100

Catatan: Harga dapat berubah sewaktu-waktu tanpa pemberitahuan.

Deskripsi Buku

Buku Teaching Material Marketing Communication A Marketing Communication could develop great marketing supported by large budgets but not make a dent in the market unless it drove a new category or subcategory of products or services. When you start looking, it is amazing how many examples of new categories and especially subcategories that appear in virtually all industries. Success Marketing Communication requires timing-the market, the technology and the firm all have to be ready. The aim of this book is to show the way toward winning the Marketing Communication relevance battle by creating categories or subcategories for which competitors are less relevant or not relevant at all. This requires students to ask themselves: „What kind of difference do I want to make?‟ „And what kind of organization–with what kind of values and higher purpose–do I want to work for?‟. Entering a wonderfully exciting period in the journey and help students to understand and seize the opportunities that the future will present.

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